Three products, one standard: the right next step should feel inevitable, for the customer and for the business.
Case study in progress
€4.5m → €12m ARR while leading product design
Coming soon
Specialist generative AI tooling for accounts payable, built from zero at a UK fintech. The full story is being written while the product ships.
£0 → £0.3m ARR on a new product, current role
The product was about to be shut down. Through product strategy and execution, I turned it into a multi-million-euro product.
€0.8m → €4.3m ARR during the scale-up
Independent products on the App Store. I do not stop at the recommendation: I make the decision, build it, and learn from the market.
The car charges itself. Nobody in the loop.
Solo iOS app. Tesla smart-charging against Octopus Agile pricing: it finds the cheapest window overnight and charges on its own.
I trained it on good and bad. Then I shipped the model.
A positive UK news product on web and iOS. I built and trained the good/bad classifiers and the summariser, so calm reading is the default.
I write about the decisions behind products, in the open on LinkedIn. These are the threads I keep pulling on.
Follow on LinkedInWhy the best interaction is the one nobody notices.
What product design owes the business, and why that pressure is useful.
Tickets, client calls and behaviour beat taste. Then move fast enough to learn.
What founding two apps taught me about product that employment could not.
Great product design is the moment someone relaxes because the product already knows what comes next. Three principles get me there.
If a client has to work to understand the product, the product is wrong. Silent, obvious, inevitable.
Support tickets, churn risk, client calls and behaviour beat opinion. See the signal, make the call.
I thrive with trust, ambiguity and a team that would rather learn today than perfect a deck tomorrow.
Newcastle United
Lewis Hamilton
Padel
